What is an SEO audit?

The SEO audit is the best tool for uncovering any faults on a page, and the most appropriate way to optimize it and put it in the running for high search engine rankings. This service is ideal for determining the status of your online presence and discovering why the changes and actions you’ve made in the past may not have taken effect.

Why is it important to perform an SEO audit?

No matter what positioning action you take for your site, if it’s not healthy, you won’t get results. That’s why at BigSEO we devote so much attention to each web audit. We offer a complete analysis that determines the status of your page, spots critical issues to resolve as quickly as possible, and presents the solutions to help you optimize your project and convert it into the powerful tool you’ve always wanted.

Don’t leave such a delicate job to a tool or program. Our specialized SEO team will be able to detect any faults and analyze their impact on your website to offer you timely solutions that will help you increase your visibility and your organic traffic.

Reasons why your page may need an SEO audit

Here are some signs that may indicate it’s time for one of our audits:

Your site isn’t optimized, and you don’t know how to improve it.
No matter how much work you do with SEO and content, you can’t seem to get off the ground.
Your web positioning strategies haven’t adapted to Google’s changes.
You haven’t paid attention to the importance of titles and meta descriptions.
The URL architecture of your page isn’t favorable for positioning.
You have duplicate or poor-quality content for search engines.
You’ve taken incorrect action in the past that’s now costing you.
You may already have been penalized and not even know it.

What do you need to do after an SEO audit?

Once you’ve discovered your site’s problems, you can do the following:

1. If you know SEO well: after errors have been identified, you can implement changes yourself if you have the necessary training and experience.

2. If you have some knowledge of SEO: if you have basic knowledge but need help, you can hire an SEO consultant like BigSEO. We’ll answer any questions you have.

3. If you have little knowledge of SEO: if you want to resolve issues but don’t know how, BigSEO can help. Our team will make the changes your project needs to grow.

What do our audits detect?

Some of the errors we usually find are:

Content-related problems

We detect duplicate content, keyword cannibalization, or poor-quality content that can affect your positioning and reduce the relevance of your site.

Análisis de títulos, meta descripciones y ALT

Analysis of titles, meta descriptions, and alt attributes

We review the proper implementation of titles (H1, H2, H3, etc.), the quality of your pages’ meta descriptions, and whether the alt attributes in your images are correct.

URL status and optimization

We detect broken links, whether your pages’ URLs are optimized, and which ones should be de-indexed because they don’t contribute to relevance and consume your tracking budget.

Review of web redirects

Badly implemented redirects can lead to 404 errors that harm user experience and affect SEO. Determining whether they have been done well is essential to optimizing your website effectively.

Detection of harmful external links

If your site receives a lot of toxic links, your positioning may be damaged; we analyze in detail the presence of these types of links and what must be done to eliminate them.

Page loading speed

A slow page that’s not optimized for mobile devices and / or has loading problems is a difficult page to position organically. We highlight the corrections needed to make your website fast and effective.

“Be so good that they can not ignore you”

Steve Martin

Expert in “Sales linguistics”